Getting your first sales is one of the hardest task for every shopify dropshipping store.But if you know the right methods and techniques then it can be easy and that’s what you’re going to learn today.So just read it till the end and i’m sure you will get your first customers easily by applying these methods of marketing your product.
There are hundreds of channels which can drive traffic to your store and make you sales but choosing the one which suites your business is the key.Optimizing your store and especially product pages is necessary but if you’re unable to land a targeted customer who is interested in the product that you’re selling then you’re wasting your time and other resources.So the first thing you should work for is;
For getting sales on shopify store you have to optimize your product pages which can include design speed and prices etc.If you don’t have the targeted traffic landing on your store then you can’t analyze what changes you should make.So firstly you need targeted traffic for your store so that you can optimize your page for getting more sales on shopify.
For this you have to use few specific traffic driving channels and these channels are listed with all the details that you need to know before using them.We will first discuss free traffic methods which includes these;
Free Traffic Sources:
The first traffic source to look for should be the free one and it includes your social network and other online communities.You can share the product that you’re selling with your instagram twitter and facebook followers.Don’t just make rough post that looks like spam but offer a special discount code or coupon code in your post that you share so that your followers can interact with your post and finally visit your shopify store and few of them will surely purchase your product if they feel it the right deal for them.
For example if your selling a unique car phone holder then you can join online communities related to cars such as FB groups and forums etc and you can tell them about unique features of your product and provide them with a discount coupon and some of them will surely order your product if you have the right one.
Free traffic methods can take time and make less sales so the solution is Paid Advertisement.You can quickly reach your targeted audiences for little as low as $5.Almost all paid advertisement companies charge you per click.So,You get what you pay for.
The best paid network that works well are;
Facebook is no doubt a most famous social network with users from across the globe having different ages gender location and interests.And it is also the most used platform for E-Commerce or shopify dropshipping.If you your audiences very well then you can reach out them basis on their age location and the main thing,the pages that they have liked on Facebook.
So,Fb provides so an option to target customers what they like.You can start promoting your product on Facebook right now for just $5 to start making your first sales within hours.But it’s not as easy as it looks.You check out our seprate guide about Facebook ads if you want to start with it.
Instagram is not only a great platform for influencers and unpaid posts (if right hashtags are used) but also a good platform to serve paid posts to right customers.Instgram can be a great platform for you if you have a product related to food traveling health and beauty and other verticals which can provide great visuals.You can show your ads in between the feeds of your targeted audience.You can also work with Instagram influencers to promote your product.
Google Ads which is formally known as Google Adwords is the best way to get targeted traffic quickly and cheap as compared to other paid channels.Google shows search ads in the search results.For example if you type Google Cloud Amazon Web services Microsoft Azure or you search about any online degree program of the university,You will see some sponsored links of other competitors of that specific company.Google allows you to show a link of you website or product page when a user search for the product you’re selling.For this you have to do a little bit keyword research and choose the keywords which fit your product and also you have to look for its volume that how many people search for it per month and google shows an estimated cpc (cost per click) for that keywords and give you an estimate that how much visitors you can get,for example for $50.
You can also try Google banner ads which Google show on millions of webpages on the internet.Google shows targeted ads to the people who interested in specific type of product or service.You have to design an elegant banner yourself to show.You can easily make it on Adobe Photoshop or you can hire someone on freelance market places like fiverr upwork etc.If you want more cheaper way to get paid traffic then you can try;
As you know Bing is also one of the most used search engines in the world although it has very low percentage of global search engines users.Like Google ads Bing aslo allows you to serve search ads on the top bottom and sidebar of search results.So,If you want to try search ads then also consider bing ads along with Google ads.
So,After reading the whole article i’m sure you’re now cofident enough to get your first sales easily while using paid or free traffic channels but i personally recommend you to use paid advertisement for quick results but if you have low budget then you can also go with free traffic channels.You can also consider content marketing if you’re planning to sale a product for long term.